The Pura+ Activating Charcoal Mask is a multi-action treatment that works as both a deep-cleansing mask and a gentle exfoliant. Formulated with purifying Active Charcoal and a blend of natural mineral clays, it draws out impurities, absorbs excess oil, and visibly minimises the appearance of pores. Olive Seed Powder provides mild mechanical exfoliation to smooth skin texture and support cell turnover, while botanical extracts such as Mallow and Witch Hazel deliver soothing, calming benefits. Skin is left clarified, balanced, and refined with a soft matte finish—ideal for oily, combination, and blemish-prone skin types.